Creative Market Logo Refresh

Creative Market is a platform where independent creators buy and sell digital design resources. After joining the Creative Market design team in 2016, my first major undertaking was to tighten up the company's legacy logotype. I redrew the script for the word 'Creative' and redesigned the sans serif supporting type, in an effort to give the logotype a tasteful refresh while still maintaining the handcrafted feel and recognizable ligature of the original. The logo refresh was featured on Brand New after its rollout in fall of 2016.