Bronwyn Gruet
Designer and Illustrator
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Brand Illustration

 

Creative Market’s Brand Illustration

In 2016 I helped spearhead the effort to redefine Creative Market’s brand illustration style. In the two years since, I have continued to work with the design team to evolve the system and marry the original hand-drawn sensibility of Creative Market with an energetic, pop-tone color palette and a more expressive drawing style. After solidifying the direction for the illustration system, I worked with our Brand Team to document illustration guidelines for the system, and set up an object library to use as a resource for building new spot illustrations. For more detail on those illustration object libraries, have a look at the article I published on Medium

 
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